Nestlé Hong Kong spares no effort in supporting sustainable development and promoting environmental protection through cooperation with different sectors, and have received positive responses. Following the first collaboration in July, Nestlé Hong Kong and local one-stop green lifestyle reward platform Carbon Wallet will launch the "Yoghurt Container Recycling Reward Scheme" in November. Under the scheme, the public can recycle yoghurt product packaging of through the community recycling network to contribute to waste reduction, and gain Carbon Wallet points (CW points) and cash coupon rewards.
Cross-sector Collaboration Boosts PP Plastic Recycling
Since July, Nestlé Hong Kong has undertaken a series of promotional activities with Carbon Wallet. To facilitate polypropylene (Type 5 PP) plastic recycling, more than 70 recycling points under the "Type 5 PP Plastic Recycling Campaign" supported by Nestle has be displayed on the Carbon Wallet app. Users of the app can find nearby recycling points at any time. In August, Carbon Wallet featured an online game on social media platform to debunk recycling misconceptions about Type 5 PP plastics.
To inspire the public to transition from awareness to action, the "Yoghurt Container Recycling Reward Scheme" will last from November 1st, 2024 to April 30th, 2025. Follow three simple steps to win the rewards: -
1. Download the Carbon Wallet app to your smartphone and search for recycling locations;
2. Take used and cleaned containers (any brand) to more than 9,000 recycling points across Hong Kong;
3. Recycle the containers through the "Scan Barcode" function of the Carbon Wallet app. (select the " Beverage Plastic Bottles" category)
You will receive rewards, including:
1. Coupons for Nestlé ActiV and Nestlé Dairy Farm yoghurt or drinking yoghurt; and get $5 off when you spend $30 or more at 7-Eleven.
2. CW points to redeem green rewards, including free MTR rides, eco-tours, green beauty and household products, etc.
Recycle the containers of Nestlé Hong Kong's three major yoghurt brands - Nestlé® Dairy Farm ™, Nestlé® ACTI-V® and Nestlé Greek Style yoghurt, and you will get 30 CW points for each container. More recycling, more rewards!
Achieve Sustainable Development through Continuous Change
Mr. Simon Cheung, Managing Director of Nestlé Hong Kong, said: "Nestlé Hong Kong is committed to promoting sustainable development and integrating green measures into all aspects of the value chain to minimise the impact on the environment in daily operations. All our yoghurt products are freshly made in Hong Kong, eliminating long-distance transportation and the impact of logistics on the environment."
"In 2022, all our yoghurt and drinking yoghurt products switched to packaging that is easier to recycle and included on-pack sustainability messages to encourage consumer to recycle. We also actively cooperate with stakeholders and industry partners to scale up our contribution to sustainable development," he noted. "With the six-month ‘Yoghurt Container Recycling Reward Scheme’, we will incentivise consumers to practise clean recycling through rewards. We also hope that the scheme will help establish good habits and foster behavioral changes for sustainable development," he added.
The scheme utilized the unique barcode scanning feature on the Carbon Wallet app to make it convenient for users to submit recycling records. The feature adds a digital overlay to existing recycling points across Hong Kong. It will help to raise the recycling rates and promote a circular economy. Through the barcode scanning function, Nestlé Hong Kong can verify relevant recycling records, allowing us to push discount coupons to consumers directly, thus driving sales conversion. It will also generate analytics on the demographics as well as consumption trends of our own brand and those of our peers. The information will help us formulate more effective marketing strategies.
The six-month " Yoghurt Container Recycling Reward Scheme" will be rolled out officially on 1st November, 2024. We look forward to building a green future with you!
